data protection

Data protection

Unless otherwise specified below, the provision of your personal data is neither required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide has no consequences. This only applies if no other information is given in the subsequent processing operations.
“Personal data” is all information that relates to an identified or identifiable natural person.

Server log files
You can visit our website without providing any information about yourself.
Every time our website is accessed, usage data is transmitted to us or our web host / IT service provider via your Internet browser and stored in log data (so-called server log files). These stored data include, for example, the name of the page called up, the date and time of the call, the IP address, the amount of data transferred and the requesting provider. The processing takes place on the basis of Art. 6 para. 1 lit. f GDPR out of our predominant legitimate interest in ensuring the trouble-free operation of our website and improving our offer.

Contact

Responsible person
Contact us if you wish. You can find the contact details of the person responsible for data processing in our legal notice.

Initiative contact by the customer by email
If you initiate business contact with us by e-mail, we will only collect your personal data (name, e-mail address, message text) to the extent that you have made available. The data processing serves to process and answer your contact request.
If the establishment of contact serves to carry out pre-contractual measures (e.g. advice on purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing takes place on the basis of Art. 6 Para. 1 lit. b GDPR.
If the contact is made for other reasons, this data processing takes place on the basis of Art. 1 lit. f GDPR from our predominant legitimate interest in processing and answering your request. In this case you have the right, for reasons that arise from your particular situation, at any time to refer to Art. 6 para. 1 lit. f GDPR-based processing of your personal data.
We only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Collection and processing when using the contact form
When you use the contact form, we only collect your personal data (name, email address, message text) to the extent that you have made available. The data processing serves the purpose of establishing contact.

If the establishment of contact serves to carry out pre-contractual measures (e.g. advice on purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing takes place on the basis of Art. 6 Para. 1 lit. b GDPR.
If the contact is made for other reasons, this data processing takes place on the basis of Art. 1 lit. f GDPR from our predominant legitimate interest in processing and answering your request. In this case you have the right, for reasons that arise from your particular situation, at any time to refer to Art. 6 para. 1 lit. f GDPR-based processing of your personal data.
We only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Customer account orders

Customer account
When you open a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing takes place on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent up to the time of revocation. Your customer account will then be deleted.

Collection, processing and transfer of personal data for orders
When you place an order, we only collect and process your personal data insofar as this is necessary to fulfill and process your order and to process your inquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide it has the consequence that no contract can be concluded. The processing takes place on the basis of Art. 6 para. 1 lit. b GDPR and is necessary for the performance of a contract with you.
Your data will be passed on, for example, to the shipping companies and dropshipping providers you have chosen, payment service providers, service providers for order processing and IT service providers. In all cases we strictly observe the legal requirements. The amount of data transmission is limited to a minimum.

Reviews advertising

Data collection when writing a comment
When you comment on an article or a contribution, we collect your personal data (name, email address, comment text) only to the extent that you have made available. The processing serves the purpose of enabling comments and displaying comments. By sending the comment, you consent to the processing of the transmitted data. The processing takes place on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent up to the time of revocation. Your personal data will then be deleted.

When you publish your comment, only the name you have given will bepublished.

Use of your personal data for sending advertising by post
We use your personal data (name, address) that we received when selling a product or service to send you advertising by post, provided you have not objected to this use. The provision of this data is necessary for the conclusion of the contract. Failure to provide it has the consequence that no contract can be concluded.
The processing takes place on the basis of Art. 6 para. 1 lit. f GDPR based on our predominant legitimate interest in direct mail. You can object to this use of your address data at any time by notifying us. You will find the contact details for exercising your objection in the imprint.

Use of the email address for sending newsletters
We use your e-mail address, regardless of the contract processing, exclusively for our own advertising purposes for sending the newsletter, provided you have expressly consented to this. The processing takes place on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the time of revocation. You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the mailing list.

Use of the email address for sending direct mail
We use your e-mail address, which we received in connection with the sale of a product or service, for the electronic transmission of advertising for our own goods or services that are similar to those that you have already purchased from us, if you have these Have not objected to use. The provision of the email address is required for the conclusion of the contract. Failure to provide it has the consequence that no contract can be concluded. The processing takes place on the basis of Art. 6 para. 1 lit. f GDPR based on our predominant legitimate interest in direct mail. You can object to this use of your email address at any time by notifying us. You will find the contact details for exercising your objection in the imprint. You can also use the link provided in the promotional email. There are no other costs than the transmission costs according to the basic tariffs.

Payment service provider credit report

Use of PayPal
All PayPal transactions are subject to the PayPal privacy policy. You can find this at https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Data collection and processing during credit checks
If we make advance payments, e.g. B. in the case of payment on account or direct debit, we reserve the right, if necessary, to provide a credit report on the basis of mathematical-statistical procedures using SCHUFA Holding AG, Kormoranweg 5, 65201 Wiesbaden, to catch up. For this purpose, we transmit the personal data required for a credit check and use the information received about the statistical probability of default in payment for a balanced decision on the establishment, implementation or termination of the contractual relationship. The credit report can contain probability values (score values), which are calculated on the basis of scientifically recognized mathematical-statistical methods and whose calculation includes address data, among other things. Your concerns will be considered in accordance with the statutory provisions. The data processing serves the purpose of credit checks for the initiation of a contract. The processing takes place on the basis of Art. 6 para. 1 lit. f GDPR out of our predominant legitimate interest in protection against payment default when we make advance payments. For reasons that arise from your particular situation, you have the right to object at any time to Art. 6 Para. 1 lit. f GDPR-based processing of your personal data by notifying us. The provision of the data is necessary for the conclusion of a contract with the payment method you require. Failure to provide this means that the contract cannot be concluded with the payment method you have chosen.

Cookies
 
Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user’s computer system. When a user calls up a website, a cookie can be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables the browser to be clearly identified when the website is called up again.
 
Cookies are saved on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can be notified before cookies are set and individually decide whether to accept them and prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to use all functions of this website to their full extent.
 
Under the following links you can find out how you can manage cookies in the most important browsers (including deactivating them):
 
Technically necessary cookies
Unless otherwise stated in the data protection declaration below, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, more effective and safer. Furthermore, cookies enable our systems to recognize your browser even after changing pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For this it is necessary that the browser is recognized even after changing pages.
 
The use of cookies or comparable technologies is based on Section 25 Para. 2 TTDSG. Your personal data is processed on the basis of Art. 6 Para. 1 lit. f GDPR out of our predominant legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offer.

For reasons that arise from your particular situation, you have the right to object to this processing of your personal data at any time.

Analysis of advertising tracking

Use of Google Analytics
We use the web analysis service Google Analytics from Google Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. Among other things, the following information can be collected: IP address, date and time of the page view, click path, information about the browser you are using and the device you are using, pages visited, referrer URL (website through which you can find our Website), location data, purchase activities. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels, which enable your use of the website to be analyzed. The information generated about your use of this website is usually transmitted to a Google server in the USA and stored there. There is no adequacy decision by the EU Commission for the USA. The data is transmitted on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adsprocessorterms/ . Both Google and US government agencies have access to your data. Your data can be linked by Google with other data such as your search history, your personal accounts, your usage data from other devices and all other data that Google has about you.
IP anonymization is activated on this website. As a result, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases.
The use of cookies or comparable technologies takes place with your consent on the basis of § 25 Para. 1 sentence 1 TTDSG in conjunction with Art. 6 para. 1 lit. a GDPR. Your personal data will be processed with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the time of revocation.
You can find more information on terms of use and data protection at https://www.google.com/analytics/terms/de.html or at https://www.google.de/intl/de/policies/ and at https: / /policies.google.com/technologies/cookies?hl=de .

Use of the Facebook Pixel
We use the remarketing function “Custom Audiences” from Facebook Ireland Limited (4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland “Facebook”) on our website.
Facebook Ireland and we are jointly responsible for the collection of your data when the service is integrated and for the transmission of this data to Facebook. The basis for this is an agreement between us and Facebook Ireland on the joint processing of personal data, in which the respective responsibilities are defined. The agreement is available at https://www.facebook.com/legal/controller_addendum . According to this, we are particularly responsible for the fulfillment of the information obligations according to Art. 13, 14 GDPR, for compliance with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service as well as for compliance with the obligations according to Art. 33 , 34 GDPR, insofar as a violation of the protection of personal data affects our obligations under the agreement on joint processing. Facebook Ireland is responsible for enabling the rights of the data subject in accordance with Art. 15 – 20 GDPR, complying with the security requirements of Art. 32 GDPR with regard to the security of the service and the obligations under Art. 33, 34 GDPR, insofar as a violation of the Protection of personal data concerns the obligations of Facebook Ireland under the joint processing agreement.
The purpose of the application is to target visitors to the website with interest-based advertising on the Facebook social network. For this purpose, the Facebook remarketing tag was implemented on the website. A direct connection to the Facebook servers is established via this tag when you visit the website. This will tell the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. If you visit the social network Facebook, you will then be shown personalized, interest-based Facebook ads.
Your data may be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA. The data is transmitted on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://www.facebook.com/legal/EU_data_transfer_addendum .
Your personal data is processed on the basis of Art. 6 Para. 1 lit. f GDPR out of our overriding legitimate interest in targeting site visitors with interest-based advertising. For reasons that arise from your particular situation, you have the right to object to this processing of your personal data at any time. You can use the remarketing function “Custom Audiences”
deactivate here .
You can find more information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy in Facebook’s data protection information at https://www.facebook.com/about/privacy/ .

Use of Google Ads conversion tracking
We use the online advertising program “Google Ads” on our website and, in this context, conversion tracking (evaluation of visits). Google Conversion Tracking is an analysis service provided by Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws.
If you click on an advertisement placed by Google, a conversion tracking cookie will be placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, we and Google can tell that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. This means that there is no way that cookies can be tracked via the websites of Ads customers.
The information that is obtained using the conversion cookie is used to generate conversion statistics. Here we find out the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.
Your data may be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA. The data is transmitted on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adscontrollerterms/
.
Your personal data is processed on the basis of Art. 6 Para. 1 lit. f GDPR out of our overriding legitimate interest in targeting site visitors with interest-based advertising. For reasons that arise from your particular situation, you have the right to object to this processing of your personal data at any time.
You can deactivate personalized advertising for you in the advertising settings on Google. Instructions can be found at https://support.google.com/ads/answer/2662922?hl=de
Alternatively, you can prevent the use of cookies by third-party providers by calling up the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the additional information on opt-out mentioned there. You will then not be included in the conversion tracking statistics.
You can find more information and Google’s privacy policy at: https://www.google.de/policies/privacy/

Plug-ins and miscellaneous

Use of Google reCAPTCHA
We use the reCAPTCHA service from Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”) on our website.
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and for compliance with the applicable data protection laws. The query serves the purpose of differentiating the input by a human or by automated, machine processing. Your input will be transmitted to Google and used there. In addition, the IP address and any other data required by Google for the reCAPTCHA service will be transmitted to Google. These data are processed by Google within the European Union and, if necessary, also transmitted to the USA. There is no adequacy decision by the EU Commission for the USA. The data is transmitted on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks .
Your personal data is processed on the basis of Art. 6 Para. 1 lit. f GDPR out of our predominant legitimate interest to protect our website from automated spying, abuse and SPAM. For reasons that arise from your particular situation, you have the right to refer to Art. 6 Para. 1 lit. f GDPR-based processing of your personal data.
You can find more information about Google reCAPTCHA and the associated data protection declaration at: https://www.google.com/recaptcha/intro/android.html and https://www.google.com/privacy .
Use of Google invisible reCAPTCHA
We use the invisible reCAPTCHA service from Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”) on our website. If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and for compliance with the applicable data protection laws.
This serves the purpose of differentiating the input by a person or by automated, machine processing. In the background, Google collects and analyzes usage data, which Invisible reCaptcha uses to distinguish regular users from bots. Your input will be transmitted to Google and used there. In addition, the IP address and any other data required by Google for the Invisible reCAPTCHA service will be transmitted to Google.
These data are processed by Google within the European Union and, if necessary, also in the USA. There is no adequacy decision by the EU Commission for the USA. The data is transmitted on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks .

Your personal data is processed on the basis of Art. 6 Para. 1 lit. f GDPR out of our predominant legitimate interest to protect our website from automated spying, abuse and SPAM. For reasons that arise from your particular situation, you have the right to refer to Art. 6 Para. 1 lit. f GDPR-based processing of your personal data.
You can find more information about Google reCAPTCHA and the associated data protection declaration at: https://www.google.com/recaptcha/intro/android.html and https://www.google.com/privacy

Use of GoogleMaps
We use the function for embedding GoogleMaps maps from Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”) on our website.
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws.
The function enables the visual display of geographic information and interactive maps. Google also collects, processes and uses data from visitors to the website when the pages in which GoogleMaps maps are integrated are called up.
Your data may also be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA. The data is transmitted on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks .
The use of cookies or comparable technologies takes place with your consent on the basis of § 25 Para. 1 sentence 1 TTDSG in conjunction with Art. 6 para. 1 lit. a GDPR. Your personal data will be processed with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the time of revocation.
You can find more information on the collection and use of data by Google in Google’s data protection information at https://www.google.com/privacypolicy.html . There you can also change your settings in the data protection center so that you can manage and protect your data processed by Google.

Use of YouTube
We use the function of embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”) on our website. YouTube is an affiliate of Google LLC (1600 Amphitheater Parkway, Mountain View, CA. 94043, USA; “Google”) affiliated company.
The function shows videos stored on YouTube in an iFrame on the website. The option “Extended data protection mode” is activated. As a result, YouTube does not store any information about visitors to the website. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA. The data is transmitted on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks .
The use of cookies or comparable technologies takes place with your consent on the basis of § 25 Para. 1 sentence 1 TTDSG in conjunction with Art. 6 para. 1 lit. a GDPR. Your personal data will be processed with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the time of revocation.
For more information on the collection and use of data by YouTube and Google, your rights in this regard and options for protecting your privacy, see the YouTube data protection information at https://www.youtube.com/t/privacy .

Affected rights and storage duration

Duration of storage
After the contract has been fully processed, the data is initially stored for the duration of the warranty period, then taking into account statutory, in particular tax and commercial retention periods, and then deleted after the deadline, unless you have consented to further processing and use.

Rights of the data subject
If the legal requirements are met, you have the following rights according to Art. 15 to 20 GDPR: Right to information, to correction, to deletion, to restriction of processing, to data portability.
In addition, according to Art. 21 Para. 1 GDPR, you have the right to object to processing based on Art. 6 Para. 1 f GDPR, as well as against processing for the purpose of direct mail.

Right of appeal to the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you are of the opinion that the processing of your personal data is not lawful.

Right to object
If the personal data processing listed here is based on our legitimate interest in accordance with Art. 6 Para. 1 lit. f GDPR, you have the right, for reasons that arise from your particular situation, to object to this processing at any time with effect for the future.
After the objection has been made, the processing of the data concerned will be terminated unless we can prove compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

If the personal data processing takes place for the purposes of direct advertising, you can object to this processing at any time by notifying us. After the objection has been made, we will stop processing the data concerned for the purpose of direct advertising.

last update: 01.12.2021